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Hollywood’s New Supervillain: Empty Seats…


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Hollywood’s New Supervillain: Empty Seats…

Hollywood has a chicken-and-egg problem: Movie theaters need high-profile titles to attract customers, but movie studios need enough willing ticket buyers to justify releasing their $200 million movies as planned. Both studios and theaters appear increasingly likely to end the year disappointed. About two-thirds of the nation’s cinemas have reopened following a monthslong shutdown, but…

Hollywood’s New Supervillain: Empty Seats…

Hollywood has a chicken-and-egg problem: Movie theaters need high-profile titles to attract customers, but movie studios need enough willing ticket buyers to justify releasing their $200 million movies as planned.

Both studios and theaters appear increasingly likely to end the year disappointed. About two-thirds of the nation’s cinemas have reopened following a monthslong shutdown, but weekly box-office receipts suggest much of the public harbors lingering concerns about going back to the movies. As a result, Hollywood is…

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