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How Is Rent the Runway Still In Business? Founder Moved Quickly, Cut Deep. – The Wall Street Journal


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How Is Rent the Runway Still In Business? Founder Moved Quickly, Cut Deep. – The Wall Street Journal

Rent the Runway co-founder Jenn Hyman is one of those chief executives who believes her company will come out of the pandemic stronger for experiencing it. She repositioned her popular rental and subscription service for clothes to capitalize on her belief that post-lockdown consumers will demand sustainable and affordable clothing options. There…

How Is Rent the Runway Still In Business? Founder Moved Quickly, Cut Deep. – The Wall Street Journal

Rent the Runway co-founder Jenn Hyman is one of those chief executives who believes her company will come out of the pandemic stronger for experiencing it.

She repositioned her popular rental and subscription service for clothes to capitalize on her belief that post-lockdown consumers will demand sustainable and affordable clothing options.

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