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Pandemic’s Cruel Joke on a Small Business: A Busy Bike Shop With No Bikes To Sell – The Wall Street Journal


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Pandemic’s Cruel Joke on a Small Business: A Busy Bike Shop With No Bikes To Sell – The Wall Street Journal

FERNDALE, Mich.—Bike shop owner Jon Hughes laughs when someone like me says, “Hey, at least you’re staying busy.” That comment shows how oblivious I was to the cruel joke the pandemic plays on an entrepreneur who has spent 10 years molding a business plan only to see it turned inside out overnight. His shops are…

Pandemic’s Cruel Joke on a Small Business: A Busy Bike Shop With No Bikes To Sell – The Wall Street Journal

FERNDALE, Mich.—Bike shop owner Jon Hughes laughs when someone like me says, “Hey, at least you’re staying busy.” That comment shows how oblivious I was to the cruel joke the pandemic plays on an entrepreneur who has spent 10 years molding a business plan only to see it turned inside out overnight.

His shops are jammed these days with beat-up Schwinns, Treks and Bianchis that need repairs. A line of people stand outside in the hot sun waiting for same-day remedies on bikes that are often older than the 37-year-old Mr. Hughes….

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